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Uploading Audiences to Ad Platforms

Updated

What this is

This guide explains how to upload Propensity audiences directly to supported ad platforms from within Propensity.

The Upload to Ad Platform feature allows you to sync enriched buying circle audiences directly into connected advertising platforms for activation and targeting.

Supported platforms currently include:

  • LinkedIn

  • Facebook

  • Google

  • Reddit

  • TikTok

This feature is available for:

  • Contact-Based Marketing campaigns

  • Audience Enrichment Only campaigns

When to use this

Use this feature when:

  • Syncing Propensity audiences into advertising platforms

  • Activating enriched buying circles for ad targeting

  • Running campaigns outside of Propensity using Propensity audiences

  • Managing audience uploads directly from Launch Manager

  • Preparing matched audiences for social or advertising campaigns

How it works

Once a buying circle has been enriched, the Upload to Ad Platform option becomes available inside Launch Manager.

This allows you to:

  • Select a supported ad platform

  • Choose a connected ad account

  • Upload the enriched audience directly to the platform

After upload, the audience can be found within the destination platform for campaign targeting and activation workflows.

Where to find this feature

The Upload to Ad Platform section is available in:

  • Contact-Based Marketing campaigns

  • Audience Enrichment Only campaigns

Inside the workflow:

  1. Open the campaign

  2. Navigate to Launch Manager

  3. Locate the enriched buying circle

  4. Find the Upload to Ad Platform section

  5. Click the Upload button

The option becomes available once the buying circle has been enriched successfully.

Uploading an audience

To upload an audience:

  1. Open the Upload to Ad Platform section

  2. Select the destination platform

    1. Important: If you are uploading it to Google or TikTok, it will require at least 1,000 contacts. Expand your buying circle if necessary

    2. Important: If you are using Reddit, it will require at least 20,000 contacts. Expand your buying circle if necessary

  3. Choose the connected ad account

  4. (Optional) Adjust the audience name

  5. Click Upload Audience

During the process, the platform validates and queues the upload.

After completion, Propensity displays a confirmation message indicating the upload was successful.

Audience processing time

After upload, the destination platform may require additional processing time before the audience becomes available for targeting.

Uploaded audiences may take approximately 24 to 48 hours to finish processing within the external ad platform.

Important considerations

  • Buying circles must be enriched before audiences can be uploaded

  • You must have an active connection to the selected ad platform

  • If no connected ad account is available, the upload interface may not load

  • Audience availability and processing behavior depend on the destination platform

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