What this is
Website Visitor Retargeting allows you to create audiences based on visitors to your website.
You can build audiences using:
Individual contacts who visited your website (Contact Website Visitor Retargeting)
Accounts associated with website visits (Account Website Visitor Retargeting)
This helps you re-engage users who have already shown interest in your business.
Before you start
Before using this feature, make sure:
- Your website tracker is installed and actively collecting data
- You have recent website activity (e.g. within the last 90 days)
- Your Primary Audience is set (recommended for better targeting relevance)
- For Contact Website Visitor Retargeting, make sure you have the Contact Website Tracker installed
When to use this
Use this feature when you want to:
- Retarget users who have visited your website
- Prioritize high-intent contacts or accounts
- Build audiences based on recent website activity
Retargeting options
Contact Website Visitor Retargeting
Creates an audience of individual contacts who have visited your website.
You can select the following Retargeting Types:
- All contacts with website visits in the last 90 days
- ICP contacts with website visits in the last 90 days
- All contacts with website visits in the last 30 days
- ICP contacts with website visits in the last 30 days
Use this when:
- You want to target specific individuals
- You are running contact-based campaigns
Account Website Visitor Retargeting
Creates an audience of accounts associated with website visits. The Retargeting Type options are the same as the Contact Website Visitor Retargeting
Use this when:
- You want to target at the account level
- You are running ABM campaigns
How it works
- Website visits are tracked using the website tracker
- Visitors are identified as contacts or accounts
- The system builds an audience based on recent activity (e.g. last 90 days)
- Contacts are deduplicated within the audience
How to create a Website Visitor Retargeting audience
- Go to Audiences
- Select My Audiences
- Click New Audience
- Select Retarget contacts
- Choose:
- Contact Website Visitor Retargeting, or
- Account Website Visitor Retargeting
- Select your retargeting type
Example using Contact Website Visitor Retargeting
- Click Create audience
After creation, the system will build the audience based on your selected criteria and recent website activity. Once complete, the new audience will appear in your workspace and can be used to create campaigns or further refine your targeting.
Important notes
- Audience size depends on recent website activity
- Contact counts may differ from total visit counts due to duplicate visits
- The audience includes unique visitors, not total sessions
- Account and contact audiences may differ depending on identification and data availability
Related documentation