How to Launch a Propensity Display Network Native Display Ad – Propensity

What this guide does

This guide explains how to create, configure, and launch a Propensity Display Network Native Ad within an ABM Campaign in Propensity.

By following this guide, you will:

Add a Native Ad play to your ABM campaign
Configure required creative elements
Launch the play
Confirm delivery and analytics

This guide focuses on execution and validation of the play type.

When to use this guide

Use this guide when:

You want to run Native Ads as part of an ABM campaign
You are testing or validating the new Native Ad play type
You want to confirm launch behavior and analytics tracking

This assumes your ABM campaign setup and audience selection are already complete.

Creative requirements for Native Ads

Before creating or launching a Propensity Display Network Native Ad, make sure you have the required creative assets. Native Ads require the following:

Required text elements

Headline
Body copy

Both fields must be completed before the play can be launched.

Required image assets

The following image formats and sizes are supported:

Supported formats:

Not supported:

Required image sizes:

300x300 logo
At least one 1200x627 image
At least one 600x600 image
At least one 800x600 image

If any required asset is missing, the Set Up checklist will display an orange indicator and prevent launch.

Step-by-step: Create and launch Propensity Display Network Native Ad

Create a new campaign

Go to Campaigns
Click New Campaign
Select ABM Campaign
Enter campaign details
Choose Propensity Display Network Native Ad as the play type
Save the campaign
Go to the Playbook tab and add or manage your assets.
- Note: When editing the ad, the Headline character limit is 55 and the Description character limit is 120
Connect your buying circles to the play
Review the Set Up requirements
- A green checkmark indicates all requirements are met
- An orange indicator indicates missing or incomplete requirements
Go to the Launch page and locate Propensity Display Network Native Ad
Click View Channel and review or resolve any listed requirements
Click Launch to activate the play

After launch

After launching, the Ads play will be in Pending state for a few hours and will become Active once it is ready. This process can take up to 48 hours, and after it is live:

You will see the Propensity Display Network Native Ads play as Active
You will notice the Launch button changed to Pause
Analytics should begin returning once impressions and clicks are generated
- You can verify this in:

Campaign Analytics
Channel Performance views

You will not be able to launch your campaign if there are requirements not met. If you see that your Launch button is blocked, please check the play set up requirements again