Buying Circle’s
Before building a buying circle, read How to Build an Intent-Driven Audience with Propensity.
Buying Circles can be created via the Audience Builder or by creating a persona with the Persona Finder, and applying the persona to an existing account list. Create new buying circles to identify people with specific personas/roles within the accounts. Your buying circle is made up of the contacts at each account that you will market to.
Audience Builder > Select an Account List > Buying Circle > New Buying Circle
- Generate a list of target contacts within your in-market accounts. Choose the characteristics of your buying personas, including their roles, titles, skills, and job start dates. This will result in a list of contacts at the in-market accounts
- You can create multiple buying personas if you want to target ads and perform outreach at a persona level
ABM Tools > Persona Finder
Utilize the Persona Finder to identify overlapping attributes from LinkedIn profiles and apply those attributes directly to your Buying Circle
- Go to LinkedIn and find up to 50 profiles you would like to base your audience list on. Copy each profile URL (ex. linkedin.com/in/john-doe) and paste them below. Do not use Sales navigator URLs.