In-Market Accounts
Build an audience by creating a new account list in the Propensity Audience Builder OR upload your existing account list via the Account Upload feature in ABM Tools.
Audience Builder > New Account List
- Outline the key attributes that will help you identify your in-market accounts
- Enter the firmographic details, such as company revenue ranges, industries you want to target, and the locations of your target customers
- Narrow down the results by including keywords or phrases that match your audience’s description. Selecting high-quality, relevant keywords can help you reach the right accounts
- Add intent data topics and the competitors you want to track. B2B intent data provides insights into when buyers are actively researching online for solutions and which products and services they are interested in
- Once you have defined your audience, you can see the number of accounts in-market for your product based on the criteria you have put in place. For each account, you can see the intent signals they are trending on, indicating their level of interest
ABM Tools > Account Upload
Now you are ready to build a buying circle. Up next: How to Build a Buying Circle with Propensity