What this is
Audience merging allows you to combine multiple existing audiences into a single audience. This eliminates the need to export and manually combine lists outside the platform.
This feature is useful when you want to target accounts or contacts that exist across multiple audience lists without manually recreating them.
When audiences are merged, Propensity creates a new audience list containing the combined data from the selected audiences.
The original audiences remain unchanged.
When to use it
You may want to merge audiences when:
You want to combine multiple target lists into one campaign audience
Different teams or workflows created separate audiences that need to be used together
You want to expand a campaign audience using multiple existing segments
How to merge audiences
There are two ways of merging audiences:
First method:
Navigate to Audiences → My Audiences
Click New Audiences
Select Merge Audiences
Enter a name for the new audience that will be created
Select the audiences you want to combine (You can merge two or more audiences)
Choose the merge type
Confirm the merge
Second method:
- Navigate to Audiences → My Audiences
- Select Merge Audiences (By clicking the “...” button)
- Enter a name for the new audience that will be created
- Select the audiences you want to combine (You can merge two or more audiences)
- Choose the merge type
- Confirm the merge
After starting the merge, you will return to My Audiences, where the new audience will appear and begin processing.
You can search for the new audience by name while it is being processed.
Merge types
When merging audiences, you must select how the new audience should be created.
Static Merge
A Static merge copies the existing accounts and contacts from the selected audiences into the new audience.
The new audience will contain only the accounts and contacts that already exist in the selected lists.
No additional contacts are added beyond those already included in the original audiences.
Active Merge
An Active merge copies the accounts and contacts from the selected audiences and uses the targeting logic from the original audiences to identify additional matching contacts.
Based on those filters, Propensity may identify and add additional contacts that match the same criteria used in the original audiences.
This allows the merged audience to include new contacts that fit the same targeting conditions.
Active merges may expand your audience by identifying additional contacts that were not present in the original lists but match the same targeting criteria.
What happens after the merge
Once the merge is started:
A new audience list is created
Buying circles from the merged audiences are copied to the new audience list
The platform begins processing the merged audience
The new audience will appear in My Audiences
Processing time may vary depending on the size of the audiences being merged.
After the new audience is created, you can continue refining it using filters. For example, you can apply:
Intent filters
Propensity score thresholds
Location filters
Company size filters
These filters allow you to reduce the audience to a more targeted subset of accounts and contacts.
Changes to the audience will also affect the associated contact list, reducing or expanding contacts based on the applied filters.
Important notes
Merging audiences creates a new audience list
The original audiences are not modified
Multiple audiences can be merged in a single operation
The new merged audience will appear in My Audiences once processing begins