When you integrate Propensity with HubSpot, a set of custom objects and properties is automatically created to store engagement, website activity, campaign data, and enrichment insights. These fields allow HubSpot to receive and organize behavioral signals, marketing interactions, account-level scoring, and contact-level data generated by Propensity. The table below outlines each object and property included in the integration and explains what information it stores.
| Component | Type | Parent Object | Description |
| Browser | Custom Property - text | Propensity Website Visits | Visitor's browser |
| Device | Custom Property - text | Propensity Website Visits | Visitor's device type |
| Domain | Custom Property - text | Propensity Website Visits | Visitor's account domain |
| Page Visited | Custom Property - text | Propensity Website Visits | Page URL that was visited |
| Platform | Custom Property - text | Propensity Website Visits | Visitor's device's platform or operating system |
| Propensity - Account Last Updated | Custom Property - date | Company | Last time Propensity updated the company record |
| Propensity - Account Warmth | Custom Property - text | Company | Current warmth level for the company (Cold, Warm, Hot) |
| Propensity - Account Warmth Change Date | Custom Property - date | Company | Date when the company's warmth last changed |
| Propensity - Account Warmth Reason | Custom Property - textarea | Company | Reason for the latest warmth change |
| Propensity - Campaign Id | Custom Property - text | Propensity Website Visits | ID of the campaign related to the engagement |
| Propensity - Campaign Id | Custom Property - text | Propensity Marketing Data | ID of the campaign related to the engagement |
| Propensity - Campaign Name | Custom Property - text | Propensity Website Visits | Name of the campaign related to the engagement |
| Propensity - Campaign Name | Custom Property - text | Propensity Marketing Data | Name of the campaign related to the engagement |
| Propensity - Channel | Custom Property - text | Propensity Marketing Data | Channel where the engagement occurred (e.g. Propensity Display Network Ad) |
| Propensity - City | Custom Property - text | Contact | Contact city |
| Propensity - Competitor Signals | Custom Property - text | Company | Competitor-related intent signals detected for the company |
| Propensity - Contact Last Updated | Custom Property - date | Contact | Last time the contact data was updated |
| Propensity - Country | Custom Property - text | Contact | Contact country |
| Propensity - Created Account | Custom Property - booleancheckbox | Company | Indicates the account was created by the Propensity integration |
| Propensity - Created Contact | Custom Property - booleancheckbox | Contact | Indicates the contact was created by the Propensity integration |
| Propensity - Decision Makers | Custom Property - html | Contact | Lists other decision makers related to the contact from the same account |
| Propensity - Do Not Call | Custom Property - booleancheckbox | Contact | Indicates the contact has opted out and should not receive outreach |
| Propensity - Email Verification Date | Custom Property - date | Contact | Date when the contact's email was last verified |
| Propensity - Email Verified | Custom Property - booleancheckbox | Contact | Indicates if email has been verified |
| Propensity - Employee Count | Custom Property - text | Company | Company employee count |
| Propensity - Engagement Date | Custom Property - date | Propensity Marketing Data | Date of the engagement |
| Propensity - Engagement Quantity | Custom Property - number | Propensity Marketing Data | Number of engagements recorded |
| Propensity - Engagement Type | Custom Property - text | Propensity Marketing Data | Type of engagement recorded (e.g. "Impressions" or "Clicks") |
| Propensity - Facebook URL | Custom Property - text | Contact | Contact Facebook profile URL |
| Propensity - Id | Custom Property - text | Propensity Website Visits | Unique ID for the visit event |
| Propensity - Id | Custom Property - text | Propensity Marketing Data | Unique ID for the engagement record |
| Propensity - Industry | Custom Property - text | Company | Company industry |
| Propensity - Influencers | Custom Property - html | Contact | Lists other influencers related to the contact from the same account |
| Propensity - Intent Signals | Custom Property - text | Company | Intent signals detected for the company |
| Propensity - Interests | Custom Property - text | Contact | Contact interests, derived from public social and professional profiles |
| Propensity - LinkedIn URL | Custom Property - text | Contact | Contact LinkedIn profile URL |
| Propensity - Most Recent Campaign | Custom Property - text | Contact | Most recent campaign the contact engaged with |
| Propensity - Most Recent Channel | Custom Property - text | Contact | Channel of the most recent engagement |
| Propensity - Most Recent Clicked URL | Custom Property - text | Contact | Most recent URL the contact clicked |
| Propensity - Most Recent Page Visit Date | Custom Property - date | Contact | Date of the most recent page visit |
| Propensity - Most Recent Page Visited | Custom Property - text | Contact | URL of the most recent page visited |
| Propensity - Owner | Custom Property - text | Contact | Assigned owner for the contact |
| Propensity - Play Id | Custom Property - text | Propensity Website Visits | ID of the associated play |
| Propensity - Play Id | Custom Property - text | Propensity Marketing Data | ID of the play related to the engagement |
| Propensity - Play Name | Custom Property - text | Propensity Website Visits | Name of the associated play |
| Propensity - Play Name | Custom Property - text | Propensity Marketing Data | Name of the play related to the engagement |
| Propensity - Recent Clicks | Custom Property - number | Contact | Number of ad clicks in the last 90 days |
| Propensity - Recent Impressions | Custom Property - number | Contact | Number of ad impressions in the last 90 days |
| Propensity - Recent Website Visits | Custom Property - number | Contact | Number of website visits in the last 90 days |
| Propensity - Score | Custom Property - number | Company | Score from 0-100 that evaluates website visits and third-party intent activity. These scores are evaluated independently per audience. |
| Propensity - Skills | Custom Property - text | Contact | Contact skills, derived from public social and professional profiles |
| Propensity - State | Custom Property - text | Contact | Contact state or region |
| Propensity - Updated Account | Custom Property - booleancheckbox | Company | Indicates the account was updated by the integration |
| Propensity - Updated Contact | Custom Property - booleancheckbox | Contact | Indicates the contact was updated by the integration |
| Propensity - Warmth | Custom Property - text | Contact | Current warmth level for the contact |
| Propensity - Warmth Change Date | Custom Property - date | Contact | Date when the contact's warmth last changed |
| Propensity - Warmth Reason | Custom Property - textarea | Contact | Reason for the latest warmth change |
| Propensity - Website Visit Score | Custom Property - number | Company | Score of 0-100 based on website visit recency and quantity |
| Propensity Marketing Data | Custom Object | Custom object that stores ad campaign enagements (e.g. impressions and clicks) | |
| Propensity Marketing Data Association | Association - COMPANY | Propensity Marketing Data | Associates the Propensity Marketing Data object to the company object |
| Propensity Website Visits | Custom Object | Custom object that stores website visit events | |
| Propensity Website Visits Association | Association - COMPANY | Propensity Website Visits | Associates the Propensity Website Visit object to the company object |
| Referrer | Custom Property - text | Propensity Website Visits | Referring URL that led to the visit |
| Visit Date | Custom Property - date | Propensity Website Visits | Date and time of the visit |