What This Is
The Account Engagement and Contact Engagement reports help you understand how companies and individual contacts interact with your marketing activities.
Both reports provide engagement information across supported marketing channels, but they focus on different levels of activity:
Account Engagement: Review company-level activity, including advertising impressions, clicks, website visits, email engagement, and recorded sales interactions
Contact Engagement: Review individual contacts, their engagement activity, warmth classifications, and information that can help inform follow-up
Together, these reports help you identify engaged accounts and better understand the people interacting with your marketing efforts.
Where to Find Them
Open Reporting in your Propensity workspace
Navigate to ABM Engagement
Select Account Engagement or Contact Engagement
Both reports are also available through the GTM Engine > Analytics report library.
When to Use These Reports
Use Account Engagement when you want to:
Identify companies interacting with your marketing campaigns
Compare advertising and website engagement across accounts
Review which channels are generating recorded activity
Focus on accounts that belong to your Ideal Customer Profile (ICP)
Use Contact Engagement when you want to:
Identify individual contacts showing engagement
Find Hot or Warm contacts for potential follow-up
Understand contact warmth and associated engagement signals
Review activity across different channels and scoring models
Account Engagement Report
The Account Engagement report presents marketing and sales activity at the company level.
Each row represents an account, allowing you to compare recorded engagement across different channels.
How to Filter Account Engagement
Open Account Engagement
Click Filters
Use Select Campaign to focus on a specific campaign, or leave All Campaigns selected
Set the Date Range to review accounts with activity during a particular period
Enable ICP only if you want to limit results to accounts in your Ideal Customer Profile
Click Filter to apply your selections
Use search, sorting, and pagination to explore the matching accounts. Click Clear to reset the applicable filters.
Understanding Account Engagement Metrics
The report provides engagement information across several channels:
| Category | Available metrics |
|---|---|
| Advertising | LinkedIn and Propensity Display Network (PDN) impressions and clicks |
| Website Engagement | Recorded website visits and QR code scans |
| Email Engagement | Marketing emails sent and email clicks |
| Sales Activity | Recorded sales touches and sales responses |
These metrics help you understand where engagement is occurring.
For example, an account with PDN impressions and clicks has recorded both advertising exposure and interaction. If that account also has website visits, the report shows engagement across multiple touchpoints.
Click an Account Name in the table to open its account profile and explore additional information.
Important: Account-level activity does not mean every contact at that company performed the recorded interactions. Use Contact Engagement when you need available person-level information.
Contact Engagement Report
The Contact Engagement report provides a more detailed view of individual contacts, their warmth classifications, and available marketing engagement.
The report includes Hot Leads, Warm Leads, and Cold Leads totals, followed by a table of matching contacts.
How to Filter Contact Engagement
Open Contact Engagement
Click Filters
Select the Scoring Model you want to use
Choose an Engagement Type, or leave All Engagement selected
Select the Warmth classifications and Campaigns you want to review
Optionally enable ICP only to show contacts associated with ICP accounts
Set the Warmth Change Date and Engagement Date ranges if needed
Click Filter to apply your selections
Use Clear to reset the filters before starting another comparison.
You can also use Search all contacts and the pagination controls to find individual records.
The Engagement Type filter supports activities such as website visits, PDN clicks and impressions, LinkedIn, email, video, connected TV (CTV), and audio engagement.
For video and audio, available options include starts and playback or listening milestones such as 25%, 50%, 75%, and completion.
Understanding the Scoring Model
The Scoring Model filter provides two options:
Account Centric
Contact Centric
These options determine which available warmth information is used when displaying contact results.
The selected model can affect the displayed warmth classification, warmth-change date, and associated reasons.
Contact Centric is the default option.
When comparing contacts or reviewing changes in warmth, make sure you are using the intended scoring model.
Understanding the Date Filters
Contact Engagement includes two separate date filters:
Warmth Change Date
Shows contacts whose warmth classification changed within the selected period.
Use this when you want to identify contacts whose warmth changed during a particular week or reporting period.
Engagement Date
Shows contacts with recorded activity matching the selected Engagement Type during the specified period.
For example, selecting Website Visits with an Engagement Date range helps you focus on contacts with qualifying website activity during that time.
Important: When both date ranges are selected, both conditions apply.
A contact may have recent engagement but still be excluded if their warmth-change date falls outside the selected range.
Understanding Warmth and Engagement Results
Each contact row includes available contact information, company association, warmth details, and engagement metrics.
Some of the most useful fields include:
Warmth: The contact's classification under the selected scoring model
Warmth Change Date: The date associated with the displayed warmth change
Warmth Reason: Supporting information associated with the contact's warmth history
Most Recent Campaign, Play, and Channel: Available information about the contact's most recent recorded marketing engagement
Impressions, Clicks, and Visits (90 days): Recorded engagement metrics
Video, CTV, and Audio: Available viewing and listening activity, including supported playback milestones
Click a contact's name to open additional contact information in Propensity.
How to interpret warmth
Warmth helps summarize a contact's classification under the selected scoring model. It is not a complete chronological history of every interaction.
Review the Warmth Reason and available engagement information for additional context.
For more details, see Understanding Warmth Reason and Engagement Signals.
Understanding Hot, Warm, and Cold totals
The totals at the top of Contact Engagement summarize the applicable warmth classifications for the selected report criteria.
These totals load separately from the contact table. If they are temporarily unavailable, contact records may still be visible.
An unavailable total should not be interpreted as zero contacts.
Understanding video and audio milestones
Video and audio milestone columns represent the furthest recorded playback or listening point reached by an interaction.
For example, a video view reaching 75% without reaching completion is represented in the 75% milestone rather than being counted separately in every earlier milestone.
Because some interactions may stop before 25%, the milestone columns do not necessarily add up to the total number of starts.
Exporting Engagement Data
Both reports provide options for exporting engagement information.
Account Engagement: Use the available CSV or Excel export controls
Contact Engagement: Use the download icon to request a CSV export using the current report filters and search criteria
Report tables may show only part of the matching results at a time because of pagination. Check the exported file before assuming it contains every matching record.
When comparing reports or exports, use consistent campaign selections, scoring models, engagement types, and date ranges where applicable.
If a Report Shows No Results
If you cannot find the accounts or contacts you expect:
Review the selected campaigns and date ranges
Check whether ICP only is restricting your results
In Contact Engagement, review the Scoring Model, Engagement Type, and Warmth selections
Check both Warmth Change Date and Engagement Date when reviewing contacts
Click Clear and reapply filters, starting with broader selections
If the report displays a loading or unavailable message, do not assume that missing information represents zero engagement.
If the issue continues, contact Propensity Support with the report name, workspace, applied filters, and any error message displayed.