What is the benchmark for performance on display ads?
For Propensity Display Network ads we measure it on clicks per contact, we aim for 1 - 5% clicks per contact. If you have 1000 contacts, we want to see between 10 to 50 clicks on the display ads. Less than 10 clicks is underperforming, and above 50 is outstanding.
How to see and download the list of domains where my ads are being displayed?
You can see and download a list of domains where your PDN plays are being displayed. This can be useful to understand where your ad traffic is.
This can be downloaded by accessing a campaign and going to Analytics -> Channel Performance -> Click your PDN play -> View Domain/Download Button