What this is
Measure provides the reporting layer for the entire GTM engine: a library of pre-built reports covering marketing, sales, and revenue performance, plus a tool for building custom reports using Propensity AI.
Report Library
The report library can be viewed By Role (Marketing, Sales, Executive / Revenue), By Phase (Identify, Launch, Validate, Pursue, Measure), or as All reports, and can also be searched directly. Each view surfaces the reports most relevant to that role or phase; a report can appear in more than one group.
| Report | Description |
| Performance Scorecard | Summarizes impressions and clicks per contact, accounts and contacts targeted, and overall channel performance, including the Message Market Fit Score and automated recommendations for underperforming channels |
| Campaign Snapshot | Tracks lead warmth generated, impressions, clicks, click rate per contact, website visits, and ad spend, with budget-to-actual and pacing insights |
| Daily Spend | Tracks daily cost for each active campaign |
| Campaign Pacing | Shows whether campaigns are on pace with their budget, over- or under-spending |
| Asset Analytics | Tracks impressions, clicks, and click-through rate at the asset level, to identify high- and low-performing creative across campaigns |
| Asset Trends | Compares asset performance (impressions, clicks, CTR) between two selected dates |
| Warmth Trends | Compares lead warmth over time, showing cold, warm, and hot lead counts at two points in time |
| Account Engagement | Tracks impressions, clicks, LinkedIn impressions, and website visits per target account, filterable by campaign or account |
| Contact Engagement | Shows engagement at the individual contact level, including clicks and visits, with contact-level scoring and timeframe filtering |
| Connected Activities | Shows connected marketing and sales activities |
| Website Analytics | Identifies companies visiting the website, their visit frequency, and engagement level, segmented by industry, company size, revenue, and common intent signals |
| LinkedIn Campaign Data | Connects LinkedIn campaign impressions and clicks to CRM records, including campaigns launched outside Propensity |
| LinkedIn Health Check | Gives a high-level status overview of recent LinkedIn campaigns, with recommendations to improve performance and ABM alignment |
| Facebook Campaign Data | Tracks impressions and clicks for Facebook campaigns and syncs the data to CRM records |
| Google Campaign Data | Shows connected Google Ads campaigns, including campaign name, creation date, current status (Enabled/Paused), and the ABM Campaign and Play each is connected to |
| TikTok Campaign Data | Connects externally launched TikTok campaigns to an ABM Campaign and Play for centralized reporting |
Build a Custom Report
Propensity AI can generate custom reports from marketing, sales, website, campaign, and revenue data, based on a plain-language description of what's needed.
Marketing, Sales, Website, Campaigns, and Revenue appear as illustrative starting points for a report request. The report itself is described in the input field; a sample prompt is available to try, and clicking Create report generates it. After this, the system sends the request to Propensity AI, where the report is generated, rather than generating it directly within Measure.
A “Need ideas?” panel offers rotating starting points, including QBRs, Campaign recommendations, ROI analysis, Pipeline influence, Account movement, and Website impact.
Important Notes
- Campaign Pacing's Accrued Cost always reflects total spend to date. It does not change based on the date range filter applied to the report.