What This Is
Campaign Snapshot is a reporting view that gives you detailed, campaign-level performance data across all your campaigns, filterable by date range and campaign status.
When To Use This
Use this report when you want a single view of performance across multiple campaigns, need to export campaign data for further analysis, or want to understand how metrics like clicks and visits are being counted.
Where To Find It
Go to Reporting -> ABM Performance -> Campaign Snapshot.
Filtering Your Report
The Filtered Totals row summarizes the entire report matching your selected filters, rather than only the rows on the visible page. For example, if a filter matches 60 campaigns and the current page shows 10, the row summarizes all 60 matching campaigns. You can filter the Campaign Snapshot report using:
All Archived Campaigns: shows campaigns that have been archived from the Campaigns menu, regardless of their current status.
All Active Campaigns: shows only campaigns with a status of Active.
Show Budget: adds budget-related columns to the report.
Show Pacing: adds pacing-related columns to the report.
Campaign name: search for a specific campaign.
Date range: limit results to a specific time period.
Filtered Totals and Visible Results
The Filtered Totals row summarizes the campaign records matching the report's applied filters.
These totals are calculated across the filtered results, not just the rows currently visible on one page of the table.
For example, if your selected filters return 120 campaigns but the table displays only a portion of them on the current page, Filtered Totals represents the full filtered set rather than only the visible campaigns.
The row includes totals for applicable numeric metrics and calculated values for supported per-contact metrics.
Use the pagination controls to browse individual campaigns without interpreting each page as a separate reporting total.
If you change the report filters, apply them again to update the results and corresponding totals.
Understanding Clicks and Visits
Three columns in this report often cause confusion because they aren't directly comparable:
Total Clicks
Clicks on your ads (across all platforms) and email links. Ad platforms count clicks differently, some include engagement like shares, likes, or profile views in addition to link clicks. This number isn't directly comparable to Account Visits or Website Visits.
Account Visits
The number of unique companies from your campaign audience that Propensity identified visiting your website. This counts each company once, no matter how many employees visited or how many times. It will typically be smaller than Website Visits.
Website Visits
The total number of visits to your website from accounts, including repeat visits and visits from multiple people at the same company. Because one account can generate many visits, this number is usually larger than Account Visits.
Report Columns
| Column | Description |
|---|---|
| Campaign Name | The name of the campaign |
| Cohort | The audience cohort associated with the campaign |
| Status | The campaign's current status (Active, Ended, Paused) |
| Run Date | The campaign's start and end date (e.g., "June 1, 2026 - September 1, 2026") |
| Accounts Targeted | The number of accounts targeted by the campaign |
| Contacts Targeted | The number of contacts targeted by the campaign |
| Cold Leads | The number of contacts currently classified as Cold |
| Warm Leads | The number of contacts currently classified as Warm |
| Hot Leads | The number of contacts currently classified as Hot |
| Total Impressions | The total number of ad impressions served |
| Impressions Per Contact | Average impressions served per contact |
| Total Clicks | See Understanding Clicks and Visits above |
| Clicks Per Contact | Average clicks per contact |
| Account Visits | See Understanding Clicks and Visits above |
| Website Visits | See Understanding Clicks and Visits above |
| Data Cost | Cost associated with data enrichment |
| PDN Cost | Spend on Propensity Display Network |
| Social Cost | Spend on social channels |
| Discount | Any discount applied to campaign cost |
| Total Cost | Total campaign spend across all channels |
Exporting Your Report
Campaign Snapshot supports CSV and Excel exports.
To export the report:
- Apply the campaign, date, and other reporting filters you want to use
- Select Export CSV or Export Excel
- Open the downloaded file to review the exported campaign records
The export includes the applicable filtered report records across table pages, together with the Filtered Totals row.
This means you do not need to export each visible page separately.
When comparing an export with the report, make sure you are using the same filters and reporting period. The totals row represents the filtered results, while an individual campaign row represents that campaign's recorded metrics.