What this is
The Overview section provides a high-level view of your ABM activity and website engagement. It allows you to quickly understand audience engagement, track website visitors, and review key ABM planning elements.
This section includes several tools that help you monitor account activity and connect website engagement to your ABM campaigns.
ABM Dashboard
The ABM Dashboard provides a summary of activity across your campaigns and audiences.
This page highlights key engagement signals from your ABM programs and website traffic, allowing you to quickly assess how accounts and contacts are interacting with your marketing efforts.
Key information available in this dashboard may include:
- Recent Website Visitors: the number of companies that visited your website in the selected time period.
- Accounts With Contacts: the number of accounts that currently have associated contacts participating in active campaigns.
- Unique Contacts: the total number of contacts involved in active campaigns.
The dashboard also displays ABM Campaign Results, which provide a visual summary of engagement signals such as:
- Website visits
- Email clicks
- Ad clicks from channels such as LinkedIn, Facebook, Reddit, and programmatic advertising
These metrics help you quickly evaluate overall engagement across your ABM campaigns.
Contact Website Tracker
The Contact Website Tracker shows individual contacts who have visited your website after website tracking is installed.
This view allows you to see detailed visit-level information for each identified contact, such as the contact name, job title, visit time, page visited, etc.
This information helps identify which specific people from target accounts are engaging with your website.
To begin capturing this data, you must install the Website Tracking Script on your website.
Account Website Tracker
The Account Website Tracker provides visibility into company-level website activity.
Unlike the contact tracker, which focuses on individual visitors, this view aggregates website engagement by company.
Here you can see:
- The number of identified companies visiting your website
- Total page visits during the selected date range
- A timeline of website engagement activity
- A list of visiting companies and their associated details
This view helps you identify which target accounts are showing interest in your website, even when specific contacts are not yet identified.
ABM Connected Website
The ABM Connected Website section highlights engagement from accounts that match your Ideal Customer Profile (ICP).
This view connects website activity with your ABM audiences, allowing you to see:
- ICP accounts identified through website tracking
- Leads found from website activity
- The primary audience currently associated with the website engagement
- Buying circles connected to that audience
The table in this section shows companies that have visited your website and whether they match your ICP criteria, along with additional details such as industry and company size.
This view helps you identify high-value accounts that are actively engaging with your website.
ABM Roadmap
The ABM Roadmap helps you plan and track your overall ABM strategy by defining campaign goals and estimated outcomes.
Within this section, you can access your Plans and create ABM Goals, which allow you to define:
- Target campaign results
- Budget allocations
- Campaign timelines
- Estimated performance metrics
These goals help estimate the number of accounts and contacts needed to reach your ABM objectives.
The roadmap provides a structured way to plan ABM initiatives and evaluate whether campaign performance aligns with expected results.
Related Documentation
Understanding the Campaigns Section