With thousands of targeted communities, Reddit is a valuable channel for B2B marketers to engage decision-makers early—when they’re seeking advice, comparing products, and making buying decisions. Use Reddit Ads to boost awareness, influence consideration, and strengthen your outbound strategy.
Use the following guide to understand best practices, and provide your design team with the correct ad specs for graphic creation.
Reddit Permissions
Reddit Login: A personal or business Reddit account is required to access Reddit Ads.
Reddit Ads Account Access:
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Required Role: Creator or Administrator
- More on how to add members and change their roles here
Reddit Image Ad Requirements
- Contacts Minimum: There is a minimum of 1000 contacts to run Reddit Ads and Propensity requires a threshold of 5000 to make sure the 1000 minimum is met when matching the audience. Keep this in mind when building and assigning your buying circles to Reddit Ad plays.
- Budget Minimum: There is a minimum daily budget of $5 and minimum lifetime budget of $100
- Ad Policy Compliance: Ads must be in compliance with Reddit's Ad Policy. Learn more here
Reddit Image Ad Specs
Ad Specs:
- File Type: JPG, PNG, or GIF
- File Size Maximum: 3 MB
- Size: 1440 x 1080
Thumbnail Specs:
- File Type: JPG, PNG, or GIF (will be converted to a still image)
- File Size Maximum: 500 KB
- Size: 400 x 300