With thousands of targeted communities, Reddit is a valuable channel for B2B marketers to engage decision-makers early, when they’re seeking advice, comparing products, and making buying decisions. Use Reddit Ads to boost awareness, influence consideration, and strengthen your outbound strategy.
Use the following guide to understand best practices, and provide your design team with the correct ad specs for graphic creation.
Reddit Permissions
Reddit Login: A personal or business Reddit account is required to access Reddit Ads.
Reddit Ads Account Access:
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Required Role: Creator or Administrator
More on how to add members and change their roles here
Reddit Image Ad Requirements
Contacts Minimum: Reddit Ads require a minimum total audience size of 20,000 contacts in Propensity before a campaign can be launched. This minimum can be met by a single buying circle with at least 20,000 contacts or by multiple buying circles whose combined total reaches 20,000 contacts. If the total audience size across all assigned buying circles is below 20,000 contacts, the Reddit Ad play cannot be activated. When building audiences for Reddit, ensure the total contact volume meets this requirement before launching the campaign.
Budget Minimum: There is a minimum daily budget of $5 and minimum lifetime budget of $100
Ad Policy Compliance: Ads must be in compliance with Reddit's Ad Policy. Learn more here
Destination URL Length: The destination URL used in the ad must not exceed 100 characters. URLs longer than 100 characters may cause the ad to be rejected during review
Reddit Image Ad Specs
Ad Specs:
File Type: JPG, PNG, or GIF
File Size Maximum: 3 MB
Size: 1440 x 1080
Thumbnail Specs:
File Type: JPG, PNG, or GIF (will be converted to a still image)
File Size Maximum: 500 KB
Size: 400 x 300