What this is
This guide outlines the requirements and best practices for running Facebook Ads through Propensity, including access setup, campaign configuration, and creative specifications.
When to use this
Use this guide when:
- Setting up Facebook Ads in Propensity
- Preparing creatives for Facebook campaigns
- Troubleshooting access or launch issues
Facebook access requirements
To run Facebook Ads through Propensity, the following access is required:
Personal Facebook Profile
A personal Facebook account is required to access Facebook Ads Manager and manage Pages.
Facebook Page Access
- Required Role: Full Control or Partial Access
- Required permissions:
- Content
- Ads
- Insights
Ad Account Access (Facebook Ads Manager)
- Required Role: Admin or Advertiser
- Required permissions:
- Manage Campaigns
- View Performance
Account eligibility requirement
Facebook requires that ad accounts:
- Have at least 60 days of campaign history
Before they can be used through third-party platforms like Propensity.
How Facebook campaigns work in Propensity
Facebook campaigns are configured and launched through the Launch tab in Propensity.
When launching a campaign, you will:
-
Select a Facebook Ad Account
- Displays available ad accounts associated with your user
-
Choose a campaign setup option
- Use an existing Facebook campaign
- Or create a new campaign
-
Select the Facebook Page
- This is the page sponsoring the ad
-
Choose a campaign objective
- Awareness
- Engagement
- Traffic
-
Configure campaign settings
- Daily budget
- Bid amount (CPC)
- Start and end dates
This updated process aligns more closely with how other channels are configured in Propensity, making campaign setup more consistent across platforms
Creative best practices
Work with your design team to ensure creatives meet Facebook requirements and are optimized for delivery.
Facebook Display Ads
- File Types: JPG, PNG, GIF
- Max File Size: 5 MB
-
Recommended Sizes:
- 1200 × 1200
- 1200 × 628
Facebook Carousel Ads
- File Type: JPG or PNG
- Aspect Ratio: 1:1
- Recommended Resolution: 1080 × 1080
- Number of Cards: 2–10
- Max File Size: 30 MB
Text limits:
- Primary text: 80 characters
- Headline: 45 characters
- Description: 18 characters
Other requirements:
- Click URL is required
- URL must include http:// or https://
- Max URL length: 2000 characters
Facebook Video Ads
- File Type: MP4
- Duration: 1 second to 241 minutes
- File Size: 75 KB to 200 MB
-
Minimum Dimensions:
- Width: 1200 px
- Height: 1200 px
Aspect ratios supported:
- Between 9:16 and 16:9
- 1:1 is highly recommended
Vertical ad visibility
For vertical or story-style placements, avoid placing important copy near the bottom of the creative.
Platform UI elements may overlap or crop lower portions of the ad.
For best results:
- Place important messaging near the top of the creative
- Keep critical text within safe visible areas
See Graphic Best Practices for Ad Sizes for additional creative recommendations.
Important notes
- Campaign setup in Propensity mirrors Facebook’s structure to reduce friction across channels
- Campaign objective selection impacts how ads are delivered and optimized
- Ensure your ad account meets Facebook’s eligibility requirements before launching
- Always verify creatives meet the required sizes and formats to avoid delivery issues