LinkedIn Ad Best Practices

LinkedIn Access Requirements

Personal LinkedIn Profile: Required to access and manage LinkedIn Pages and Ad Accounts

LinkedIn Page Access:

• Required Role: Super Admin or Content Admin
  • More on page roles here
  • More on how to add admins here

Ad Account Access (LinkedIn Campaign Manager):

• Required Role: Billing Admin, Account Manager, or Campaign Manager

  • More on ad account roles here

Work with your design team to create graphics for your LinkedIn Ads, and provide them with the following ad specs to help guide their creation.

LinkedIn Display Ads

• File Type: jpg, png, or gif
• File Size Maximum: 5MB
• Sizes: 
  • 1200 X 1200
  • 1200 X 628
  • 628 X 1200

LinkedIn Carousel Ads

https://business.linkedin.com/marketing-solutions/success/ads-guide/carousel-ads

• File Type: JPG or PNG
• Ratio: 1:1
• Recommended Resolution: at least 1080 x 1080 pixels
• Number of carousel cards: 2-10
• Maximum File Size: 10 MB

• Card headline: 45 characters
• Introductory text: 255 characters
• Click URL: Required
• URL prefix: http:// or https://
• URL characters: 2000 characters for destination field URL

LinkedIn Video Ads

• File Type: MP4 
• Video Duration: 3 seconds - 30 minutes
• File Size Minimum: 75 KB
• File Size Maximum: 200 MB
• Min Width: 360 pixels
• Max Width: 1920 pixels
• Min Height: 360 pixels
• Max Height: 1920 pixels
• Video Pixel Size: aspect ratio must be between 9:16 and 16:9 or exactly 1:1