Facebook requires Ad Accounts to have run a campaign for 60 days before being able to manage campaigns via a third-party as Propensity.
Work with your design team to create graphics for your Facebook ads, and provide them with the following ad specs to help guide their creation.
Facebook Display Ads
- File Type: jpg, png, or gif
- File Size Maximum: 5MB
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Sizes:
- 1200 X 1200
- 1200 X 628
Facebook Carousel Ads
https://www.facebook.com/business/ads-guide/update/carousel
- File Type: JPG or PNG
- Ratio: 1:1
- Recommended Resolution: at least 1080 x 1080 pixels
- Number of carousel cards: 2-10
- Maximum File Size: 30 MB
- Primary Text: 80 characters. Primary text over 80 single byte characters is allowed but may be truncated.
- Click URL: Required
- Card headline: 45 characters. Headline text over 45 single byte characters is allowed but may be truncated.
- Card Description: 18 characters. Description text over 18 single byte characters is allowed but may be truncated.
- URL prefix: http:// or https://
- URL characters: 2000 characters for destination field URL
Facebook Video Ads
- File Type: MP4
- Video Duration: 1 second - 241 minutes
- File Size Minimum: 75 KB
- File Size Maximum: 200 MB
- Min Width: 120 pixels
- Min Height: 120 pixels
- Video Pixel Size: aspect ratio must be between 9:16 and 16:9 or exactly 1:1. 1:1 highly recommended.