Work with your design team to create graphics for your Facebook ads, and provide them with the following ad specs to help guide their creation.
Facebook Display Ads
- File Type: jpg, png, or gif
- File Size Maximum: 5MB
-
Sizes:
- 1200 X 1200
- 1200 X 628
Facebook Carousel Ads
https://www.facebook.com/business/ads-guide/update/carousel
- File Type: JPG or PNG
- Ratio: 1:1
- Recommended Resolution: at least 1080 x 1080 pixels
- Number of carousel cards: 2-10
- Maximum File Size: 30 MB
- Primary Text: 80 characters. Primary text over 80 single byte characters is allowed but may be truncated.
- Click URL: Required
- Card headline: 45 characters. Headline text over 45 single byte characters is allowed but may be truncated.
- Card Description: 18 characters. Description text over 18 single byte characters is allowed but may be truncated.
- URL prefix: http:// or https://
- URL characters: 2000 characters for destination field URL
Facebook Video Ads
- File Type: MP4
- Video Duration: 1 second - 241 minutes
- File Size Minimum: 75 KB
- File Size Maximum: 200 MB
- Min Width: 120 pixels
- Min Height: 120 pixels
- Video Pixel Size: aspect ratio must be between 9:16 and 16:9 or exactly 1:1. 1:1 highly recommended.