Work with your design team to create graphics for your Google Ads, and provide them with the following ad specs to help guide their creation.
NOTE: there is a threshold of 1000 contacts to run Google Ads. Keep this in mind when building and assigning your buying circles to Google Ad plays.
To target contacts in an audience within Google Ads, the user has to have more than $50,000 total lifetime spent and 90 days of Google Ads history. If these requirements aren't met you can only set the audience to 'observation'. Observation ads are shown to a broader audience (including those not on the list), but you can still monitor how the users on the list behave compared to those who aren’t.
Google Display Ad
Image Sizes:
-
- 970 x 90
- 728 x 90
- 468 x 60
- 336 x 280
- 300 x 600
- 300 x 250
- 250 x 250
- 200 x 200
- 160 x 600
- 120 x 600
Supported file types: GIF, JPG, PNG, and HTML5
- Max file size for all types: 150KB
You can gain access to HTML5 ads in your Google Ads account once your account has met the following requirements:
- Account has been open for more than 90 days.
- Account has more than USD 9,000 total lifetime spend.
- Account has a good history of policy compliance.
Responsive Display Ad
A Responsive Display Ad in Google Ads is a type of ad format that automatically adjusts its size, appearance, and format to fit available ad spaces across the Google Display Network. It’s designed to simplify the process of creating display ads by dynamically adapting to various ad placements, whether on websites, apps, or YouTube.
Key Features:
Dynamic Format:
Responsive Display Ads can automatically resize and change their layout depending on where the ad is shown. For instance, they may appear as a banner ad, a native ad, or a text ad based on the available space.
Asset-Based:
Instead of creating multiple variations of an ad, advertisers upload multiple assets like headlines, descriptions, images, logos, and videos. Google then combines these assets in different ways to optimize performance.
Machine Learning:
Google uses machine learning to test different combinations of the provided assets. Over time, it identifies the most effective combinations that drive the best performance.
Wider Reach:
Because the ad automatically adapts to different sizes and formats, it can reach a broader range of placements across the Google Display Network. This leads to increased visibility and more opportunities to engage users.
Assets Required for Responsive Display Ads:
- Headline
- Long Headline
- Description
- Images: High-quality images that represent the brand or product. One 1200x1200 and 1200x628 asset is required, however you can have multiple of each.
- Logo: One 1200x1200 design.
- Business Name: The name of your business to establish identity.
Benefits: Time-saving: You don’t need to manually create multiple ad sizes or formats; Google automatically does that for you.Performance
Optimization: Google optimizes the ads based on performance data, ensuring you get the best results from your assets.
Reach and Flexibility: With the ability to fit into almost any ad space, Responsive Display Ads help maximize your reach.