What Are Sending Limits?
Sending limits are the maximum number of emails your email service provider (ESP) allows you to send from your mailbox per day and hour.
Email Service Provider Limits
Propensity does not send emails on your behalf. When you use Propesnity for engagement, you send emails via a mailbox connected to Propesnity. You can link Gmail and Microsoft mailboxes to your Propensity account. Every ESP monitors sent emails to ensure you are an individual emailing other individuals.
They each have their own daily and hourly sending limits. However, there are additional unpublished limits based on a variety of factors, including:
- The age of your mailbox
- The recipients receiving your emails
- The type of content in your messages
- The number of spam reports you've received
To maintain a healthy email deliverability rate and keep your domain safe, you should aim to keep your email activity as close to average as possible. The average person does not send more than 100 emails a day—even when they're incredibly active via email.
Propensity Sending Limits
Sending limits in Propensity act as an additional safety net to help you adhere to best practices and prevent your ESP from suspending or limiting your email account.
Less Is So Much More!
The email sending science is simple. In general, the lower you set your sending limits, the better your deliverability rates will be.
When you reach your daily limit for a mailbox, Propensity pauses any scheduled emails until the next day.
Daily limits in Propesnity are based on the calendar day and sent during an 8-hour window. Email plays will start sending immediately if they are set to do so and are within that window. Email plays will sent in order based on the scheduled send date and subsequent campaigns/plays will be queued behind the running email campaign to avoid exceeding daily limits.
Email Provider Limits and Propensity
Please remember that Propensity does not send emails on your behalf. All the mail you send in Propensity is sent via your connected mailbox. Your email provider's daily and hourly limits include all emails you send from a mailbox. If you actively use your mailbox outside of Propensity, you might want to consider connecting a mailbox exclusively for Propensity to keep your domain safe and avoid disruption to the other emails you send.
Tip: When creating a new mailbox for use with Propensity, whether as part of an existing domain or subdomain, or a brand new one, the age of the mailbox matters for deliverability. Consider using an email warming tool to establish a positive reputation. Email warming tools use your email address to automatically start email conversations with high-reputation inboxes. The warm-up emails sent are natural and make sense to build trust. The ramp-up is automated and done gradually to maximize the efficiency of the email warm-up. Your warming emails get opened, replied to positively, marked as important, and removed from spam and categories. This positive email engagement increases your email reputation and deliverability. It teaches the inbox providers to send your emails to the main inbox and not to spam. Read more on how to set up a new domain or subdomain and mailbox for sending marketing emails here.
It's Not Just a Numbers Game!
What you write is as important as who you write to, how many emails you send, and when. Read more about how to write effective cold marketing emails here or watch this video for tips on mastering the cold email.
What Happens When My Email Provider Limits or Suspends My Account?
If your email service provider suspends or rate limits your email account, it means you've sent too much underperforming content or too many emails per day or hour. You should check the sequences right away and immediately pause your email campaigns in Propensity, inform support@propensity.com to lower your sending limits when you turn them back on, edit the email content of any messages that received a high bounce or spam-blocked rate, and follow any further instructions from your email provider to get back in their good graces.
Additional Resources:
How to Restore a Suspended Gmail Account
If your email service provider limits your account and you continue to hit their rate limits, they will suspend your account. You can find more information on how to restore a suspended Gmail account here and reach out to Google support here.