Buying Circle Keywords
Keywords applied at the Buying Circle level help refine the contacts associated with the accounts in your audience.
These filters help define which people within the targeted companies should be included.
Job Titles & Job Title Exclusions
Use Job Titles to include specific roles in your audience.
Use Job Title Exclusions to remove roles that should not be targeted.
For example:
You may want to include roles such as Marketing Manager or VP of Marketing, while excluding roles that are not relevant to the campaign.
These options are located under Persona Attributes.
Recommendation: Add up to three job title keywords total, as adding more may cause loading issues.
Location Keywords
Use Location Keywords to target geographic locations that are not available in the standard location filters.
This can be helpful when the desired location is not listed under:
Location Metros
Location State
Location Country
Location Keywords ensure you can still include those geographic areas in your targeting.
You can find Location Keywords under Advanced Attributes.
Skills & Interests
Use Skills and Interests to target contacts based on professional capabilities or areas of interest.
A contact will appear in your audience if they have at least one of the selected skills or interests.
You can find these filters under Advanced Attributes.
Important considerations when using keywords
When refining your audience with keywords, keep the following in mind:
Keyword exclusions take priority: If a keyword appears in both the keyword and exclusion lists, the account will be excluded.
Persona filters apply only to contacts: Job Titles, Skills, Interests, and Location Keywords refine the contacts within the accounts selected in your Account List.
Use keywords with moderation: Adding too many keywords may significantly reduce the number of accounts or contacts returned in your results.