Propensity offers identity resolution capabilities through a proprietary identity graph and third-party partnerships. We match first-party contact data, such as emails, to known, permissioned device and advertising identifiers without relying on cookies or fingerprinting. This allows for precise, contact-level ad delivery across web and mobile environments.
Our approach is privacy-forward and built for a post-cookie world. Propensity only bids on devices that are already associated with opted-in contacts from your defined audience. This ensures compliance with privacy regulations such as GDPR and CCPA, while enabling accurate impression tracking and attribution.
We support advanced identity resolution using emails, LinkedIn IDs, and persistent identifiers across our ad network and demand-side platform (DSP) partners. When an ad is served, we return performance data tied to known contacts in your campaign list. This includes view location, browser type, device type, and engagement details.
We do not collect sensitive personal data, and we never attempt to identify anonymous users. The platform is built on transparent, opt-in data sources and follows privacy-first design principles.
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