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Propensity Contact Warmth

Updated

 

Warmth scores will reset to cold if a contact has not been in an active campaign for over 90 days.

 

Account-Centric Scoring Model

 

❄️ Cold Reasons

  • Email Unsubscribe: This Contact Unsubscribed from your email communication
    • If the contact unsubscribed from your Propensity marketing emails
  • This contact has been added to the campaign
    • Upon adding the contact to the campaign, this is the default value of the warmth score

 

☀️ Warm Reasons

  • Ad Impressions: Contacts at this account have seen your ads X time(s) and are familiar with your brand
    • At least 30 impressions per contact have been viewed
  • Ad Clicks: Contacts at this account have clicked on your ads X time(s)
    • At least 1 click per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 clicks minimum would be required to be warm)
  • Website Visit: Someone from this account has visited to your website
    • At least 1 visit per 100 contacts at each account (if an account has 200 contacts in the campaign, then 2 visits minimum would be required to be warm)
  • Marketing Email Open: This contact opened your email
    • 1 or more email opens
  • LinkedIn Impressions: Contacts at this account have seen your ad X time(s) and are familiar with your brand
    • At least 3 impressions per contact have been viewed
  • LinkedIn Clicks: Contacts at this account have clicked on your ad
    • 1 or more LinkedIn clicks
  • LinkedIn Ad Comment: Someone at this account commented on your ad
    • 1 or more LinkedIn comments
  • LinkedIn Ad Share: Someone at this account shared your ad
    • 1 or more LinkedIn shares
  • LinkedIn Ad Follow: Someone at this account is now following your company
    • 1 or more LinkedIn follows
  • LinkedIn Ad Engagement: Someone at this account reacted to your ad
    • 1 or more LinkedIn likes / reactions

 

🔥 Hot Reasons

  • Ad Clicks: Contacts at this account have clicked on your ads 
    • At least 1 click per 4 contacts at each account (if an account has 20 contacts in the campaign, then 5 clicks minimum would be required to be hot)
  • Website Visits: People from this account have visited your website X time(s)
    • At least 1 visit per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 visits minimum would be required to be hot)
  • Marketing Email Clicks: This Contact clicked on the link in your marketing email
    • 1 or more email clicks
  • LinkedIn Ad Click: Someone at this account clicked on your ad
    • At least 1 click per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 clicks minimum would be required to be hot)

Contact Centric Scoring Model

 

❄️ Cold Reasons

  • Email Unsubscribe: This Contact Unsubscribed from your email communication
    • If the contact unsubscribed from your Propensity marketing emails
  • This contact has been added to the campaign
    • Upon adding the contact to the campaign, this is the default value of the warmth score

 

☀️ Warm Reasons

  • Ad Impressions: Contacts at this account have seen your ads X time(s) and are familiar with your brand
    • At least 30 impressions per contact have been viewed
  • Ad Clicks: Contacts at this account have clicked on your ads X time(s)
    • At least 1 click per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 clicks minimum would be required to be warm)
  • Website Visit: Someone from this account has visited to your website
    • At least 1 visit per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 visits minimum would be required to be warm)
  • Marketing Email Open: This contact opened your email
    • 1 or more email opens
  • LinkedIn Impressions: Contacts at this account have seen your ad X time(s) and are familiar with your brand
    • At least 3 impressions per contact have been viewed
  • LinkedIn Clicks: Contacts at this account have clicked on your ad
    • 1 or more LinkedIn clicks
  • LinkedIn Ad Comment: Someone at this account commented on your ad
    • 1 or more LinkedIn comments
  • LinkedIn Ad Share: Someone at this account shared your ad
    • 1 or more LinkedIn shares
  • LinkedIn Ad Follow: Someone at this account is now following your company
    • 1 or more LinkedIn follows
  • LinkedIn Ad Engagement: Someone at this account reacted to your ad
    • 1 or more LinkedIn likes / reactions

 

🔥 Hot Reasons

  • Marketing Email Clicks: This Contact clicked on the link in your marketing email
    • 1 or more email clicks
  • LinkedIn Ad Click: Someone at this account clicked on your ad
    • At least 1 click per 10 contacts at each account (if an account has 20 contacts in the campaign, then 2 clicks minimum would be required to be hot)

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