Work with your design team to create graphics for your Programmatic ads, and provide them with the following ad specs to help guide their creation.
📺 General CTV Ad Specs
Connected TV (CTV) creatives must meet the following requirements:
- Resolution
- 1920x1080 for 1080p (recommended)
- Duration
- 15 and 30 seconds recommended
- Creatives that are not exactly 15 or 30 seconds will experience limited scale
- 60 seconds maximum
- Aspect ratio: 16:9 (recommended)
- File format: MP4
- File size: 1 GB maximum
Tip: If you’re not sure that your video meets the aspect ratio requirement, check the dimensions and calculate the aspect ratio manually. Divide the first number by the second number. If the result is 1.77, then it meets the 16:9 requirement. For example, if your video's dimensions are 2560x1440 → 2560 / 1440 = 1.77.
Premium Publisher CTV Ad Specs
For CTV publishers such as Disney Hulu XP, NBCU/Peacock, Paramount, Warner's Brother Digital (WBD), and all properties under those publishers, it is required to serve transcoded assets to scale effectively. To generate transcoded assets, creatives must meet the following specs:
- Minimum Video Bitrate: 10-15Mbps, 15mbps is recommended for the most scale
- Duration: Varies by publisher and inventory package; most common durations for scale are 15 and 30 seconds
- File type: mp4
- Video Codec: H.264
- Frame rate/FPS: Ensure your FPS matches the supported FPS of the publisher you wish to target, as detailed below:
- DHXP: 23.98 or 29.97
- Disney+ & Hulu: 23.98, 24, 25, 29.97, or 30
- NBCU/Peacock: 23.98, 25, or 29.97
- Paramount: 23.98, 24, 25, 29.97, or 30
- Warner Brothers Digital (WBD): 23.98, 24, 25, 29.97, or 30
- Dimensions: 1920x1080
- Audio Sample Rate: 48khz sample rate
- Audio Codec: AAC
- Audio Bitrate: 192 kbps or higher
- Additional Notes:
- Please upload the creative as a raw mp4 video file; No letterboxing, pillar boxing, or blended/duplicate/deinterlaced frames
- No telecine or 3:2 pull-down for broadcast