Work with your design team to create graphics for your Propensity Display Network ads, and provide them with the following ad specs to help guide their creation.
📽️ Video ads
Max file size: 150MB
Max duration: 5 min.
Format: MP4
Aspect ratio: 16:9, 9:16, 4:3, 1:1
Note: Square (1:1) videos are not recommended and may have limited delivery across available placements. For optimal performance, use 16:9, 9:16, or 4:3 aspect ratios.
In-Stream Video Specs
Duration: 15~30 seconds recommended
Preferred formats: MP4Max file size: 150MB
Aspect ratio: Recommended is 16:9
In-app interstitial Video Specs
Duration: 15~30 seconds recommended
Preferred formats: MP4
Max file size: Recommended is 2~10MB
Aspect ratio: Recommended is 16:9 but also support 4:3
VAST 2.0 and 3.0 accepted (Support for VPAID but scale is limited)
Note: Video playback methods include (1) initiation on page load with sound on, (2) initiation on page load with sound off, (3) initiation on click with sound on, (4) initiation on mouse-over with sound on, (5) initiation on entering viewport with sound on, and (6) initiation on entering viewport with sound off.
The most common playback methods are initiation on page load with sound off, initiation on entering viewport with sound off, and initiation on click with sound on.
Ads < 300x250 are considered small-sized video, ≥ 300x250 are considered medium-sized video and ads > 720x480 are considered large-sized video. The most common video sizes are large and medium. This is not applicable for CTV.
Vertical Video
Duration: 5–30 seconds
Preferred formats: MP4
Max file size: 150MB
Aspect ratio: 9:16
Note: For any campaigns created on 8/25/25 or later, the minimum spend per Propensity Display Network ad is $100.