What This Is
Search campaigns let you reach users at the moment they are actively looking for what you offer. Instead of targeting a predefined audience, your ads appear directly on Google Search results against keywords you define, putting your brand in front of high-intent prospects right when they are ready to act. Search campaigns are created and managed entirely within Propensity, with results flowing back into your workspace alongside your other campaign data.
At the moment, this feature is only available for workspaces in Beta.
When To Use This
Use Search campaigns when you want to intercept buyers who are already searching for your product, a competitor, or a problem your solution solves. They work especially well alongside your other ABM campaigns, adding a search layer that catches high-intent accounts at a critical point in their buying journey.
Requirements
To launch this campaign, make sure you have a Google Ads Manager Account available to be connected.
Creating a Search Campaign
Step 1: Set Up Your Campaign
Go to Campaigns and click New Campaign
Select Search Campaign
Enter your campaign details and select Google Search Text Ad
Proceed to the Playbook
Step 2: Configure Your Ad in the Playbook
In the Playbook, access Google Search Text Ad and configure the following:
Settings: Fill in your Ad Name, Brand Name, Click URL, campaign dates, and Ad Scheduling to control when your ads run.
Keywords: Add the keywords that should trigger your ads. For each keyword, choose a match type:
Broad Match: ads may show on searches related to your keyword. No special notation needed
Phrase Match: ads show on searches that include the meaning of your keyword. Wrap keywords in quotation marks (e.g., "furniture store")
Exact Match: ads show on searches with the same meaning as your keyword. Wrap keywords in square brackets (e.g., [furniture store])
Use the Get Keyword Ideas tool to find keyword suggestions based on your website or product. Each keyword suggestion includes a Relevance score from 0 to 99, indicating how closely the keyword aligns with the website or product you entered. Use this score as a guide when deciding which keywords to add to your campaign.
You can also add Negative Keywords to prevent your ads from showing on searches that are not relevant.
Headlines and Descriptions: Add at least 3 headlines and at least 2 descriptions .
Display Path (Optional): Add up to two path segments to customize the URL shown in your ad (e.g., www.example.com/path1/path2).
A live preview of your ad is shown on the right side of your screen, as you build it. It will show the URL, headlines, descriptions and paths.
Ad Account Setup: Select your Google Manager Account and Google Customer Account.
Delivery Options: Configure your bidding strategy, target location, daily budget, and cost-per-click (Max CPC):
Clicks (Manual CPC): you set the maximum amount you are willing to pay per click
Conversions: Google automatically sets bids to get the most conversions within your daily budget
Step 3: Launch Your Campaign
Save the playbook
Go to the Launch tab and review the cost summary
Click View Channel
Review your final settings and click Launch
Select your Google Ads Manager Account
Review the final details of your launch (Bidding strategy, daily budget, Cost per Click and Start/End date)
Click Launch to publish your ad
Important Notes
Search campaigns do not require audience configuration. Targeting is based entirely on your keyword rules.
If this is your first time running a Google Search Ad, consider using Phrase or Exact match types for more control over which searches trigger your ads.
Make sure your Google Ads Manager Account is connected before starting. Without it, you will not be able to complete the launch
At the moment, only Google Search Ads are available in the campaign. Other play options will be added in the future.