What this is
Premium inventory refers to ad placements delivered across high-quality, well-known publisher websites. These placements appear on established media platforms with strong brand recognition, high traffic, and trusted content.
Premium inventory allows your campaigns to deliver messaging across best-in-class publishers that your prospects already trust and engage with regularly.
How it impacts your campaign
Premium inventory affects where your ads may appear across publisher networks.
If you select Use Premium Inventory when configuring a Propensity Display Network (PDN) play, your ads will be delivered across these publishers. Premium Inventory can also be combined with In-App Mobile Ads for the same campaign; see Combining Premium Inventory with In-App Mobile Ads below.
For most campaigns, this can improve overall reach, messaging visibility, and engagement by placing ads within high-quality, high-traffic environments.
How to use Premium Inventory in Propensity
When creating a PDN play:
Go to Playbook
Find your play and click View
Click Edit content
Select Use Premium Inventory
Note: A minimum bid of $50 is suggested when using premium inventory
Save the play
Combining Premium Inventory with In-App Mobile Ads
Premium Inventory can be used alongside In-App Mobile Ads within the same campaign. Actual delivery to mobile apps will still depend on available inventory.
Premium Inventory and In-App Mobile Ads are configured in different places. In addition to selecting Use Premium Inventory on your play (see above), enable In-App Mobile Ads separately:
- Go to Launch
- Find your channel and click View Channel
- Click Launch
- Go to Advanced Options
- Select Include In-App Mobile Ads
Premium Inventory Domains
The list below represents the current set of premium publishers available. Over time, this list will be refined to balance placement quality and audience reach.
News & Business
- businessinsider.com
- forbes.com
- foxbusiness.com
- cnbc.com
- cnn.com
- newsweek.com
- bbc.com
- theguardian.com
- nytimes.com
- usatoday.com
- wsj.com
- fortune.com
- thehill.com
- cbsnews.com
- politico.com
- washingtonpost.com
- nypost.com
- foxnews.com
- nbcnews.com
- latimes.com
- newsday.com
- seattletimes.com
- detroitnews.com
- dailycaller.com
- mercurynews.com
- miamiherald.com
- msn.com
- aol.com
- live.com
- yahoo.com
Finance & Investing
- investing.com
- investopedia.com
- thestreet.com
- zacks.com
- stockinvest.us
Technology
- wired.com
- techcrunch.com
- cnet.com
- theverge.com
- pcmag.com
- zdnet.com
- gizmodo.com
- digitaltrends.com
- techradar.com
- tomsguide.com
- tomshardware.com
- pcworld.com
- windowscentral.com
- macworld.com
- 9to5mac.com
- androidauthority.com
- gsmarena.com
- lifehacker.com
Gaming & Entertainment Tech
- pcgamer.com
- ign.com
Health & Science
- sciencemag.org
- nature.com
- medscape.com
- medpagetoday.com
- statnews.com
- mayoclinic.org
- drugs.com
- neurosciencenews.com
Lifestyle, Fashion & Culture
- cosmopolitan.com
- bustle.com
- people.com
- harpersbazaar.com
- marieclaire.com
- townandcountrymag.com
- elle.com
- esquire.com
- usmagazine.com
- gq.com
- vanityfair.com
- instyle.com
- glamour.com
- teenvogue.com
- vogue.com
- brides.com
- thecut.com
- self.com
- wmagazine.com
- countryliving.com
Entertainment & Media
- rollingstone.com
- buzzfeed.com
- ew.com
- vice.com
- popsugar.com
- eonline.com
- mtv.com
- rottentomatoes.com
- complex.com
Other Platforms
- pandora.com
- groupon.com
- weather.com