What this is
Premium inventory refers to ad placements delivered across high-quality, well-known publisher websites. These placements appear on established media platforms with strong brand recognition, high traffic, and trusted content.
Premium inventory allows your campaigns to deliver messaging across best-in-class publishers that your prospects already trust and engage with regularly.
How it impacts your campaign
Premium inventory affects where your ads may appear across publisher networks.
Premium Inventory applies to web placements (Web – Desktop and Web – Mobile). It has no effect when only In-App is selected; see Premium Inventory and Device and Supply Types below.
For most campaigns, this can improve overall reach, messaging visibility, and engagement by placing ads within high-quality, high-traffic environments.
How to use Premium Inventory in Propensity
When creating a PDN play:
Go to Playbook
Find your play and click View
Click Edit content
Select Use Premium Inventory
Note: A minimum bid of $50 is suggested when using premium inventory
Save the play
You will also have the option to enable or disable Premium Inventory in the Launch Manager before or after launching a play. To edit this, go to the Launch Manager -> View Channel -> View -> Edit -> Advanced Options.
Combining Premium Inventory with Devices
Premium Inventory works together with Device and Supply Types, a setting in the play’s Advanced Options with three options: Web – Desktop, Web – Mobile, and In-App. The Use Premium Inventory option appears directly below them. When you select it, ads on your enabled web placements are delivered across the premium website list (see Premium Inventory Domains below). Premium Inventory has no effect when In-App is the only placement selected.
Each placement can be enabled or disabled independently, and at least one must remain enabled. All enabled placements share the play’s budget. You can enable In-App alongside the web placements in the same play. Actual delivery to mobile apps still depends on available inventory.
From the Playbook
- Go to Playbook
- Find your channel and click View
- Click Edit Content
- Go to Advanced Options
- Find Device and Supply Types
- Select the placements you want to use
- Save the play
From Launch
- Go to Launch
- Find your channel and click View Channel
- Click Launch
- Go to Advanced Options
- Under Device and Supply Types, select the placements you want to use
If the play is already active, you can change Device and Supply Types from the Launch Manager without pausing it.
Premium Inventory Domains
The list below represents the current set of premium publishers available. Over time, this list will be refined to balance placement quality and audience reach.
News & Business
- businessinsider.com
- forbes.com
- foxbusiness.com
- cnbc.com
- cnn.com
- newsweek.com
- bbc.com
- theguardian.com
- nytimes.com
- usatoday.com
- wsj.com
- fortune.com
- thehill.com
- cbsnews.com
- politico.com
- washingtonpost.com
- nypost.com
- foxnews.com
- nbcnews.com
- latimes.com
- newsday.com
- seattletimes.com
- detroitnews.com
- dailycaller.com
- mercurynews.com
- miamiherald.com
- msn.com
- aol.com
- live.com
- yahoo.com
Finance & Investing
- investing.com
- investopedia.com
- thestreet.com
- zacks.com
- stockinvest.us
Technology
- wired.com
- techcrunch.com
- cnet.com
- theverge.com
- pcmag.com
- zdnet.com
- gizmodo.com
- digitaltrends.com
- techradar.com
- tomsguide.com
- tomshardware.com
- pcworld.com
- windowscentral.com
- macworld.com
- 9to5mac.com
- androidauthority.com
- gsmarena.com
- lifehacker.com
Gaming & Entertainment Tech
- pcgamer.com
- ign.com
Health & Science
- sciencemag.org
- nature.com
- medscape.com
- medpagetoday.com
- statnews.com
- mayoclinic.org
- drugs.com
- neurosciencenews.com
Lifestyle, Fashion & Culture
- cosmopolitan.com
- bustle.com
- people.com
- harpersbazaar.com
- marieclaire.com
- townandcountrymag.com
- elle.com
- esquire.com
- usmagazine.com
- gq.com
- vanityfair.com
- instyle.com
- glamour.com
- teenvogue.com
- vogue.com
- brides.com
- thecut.com
- self.com
- wmagazine.com
- countryliving.com
Entertainment & Media
- rollingstone.com
- buzzfeed.com
- ew.com
- vice.com
- popsugar.com
- eonline.com
- mtv.com
- rottentomatoes.com
- complex.com
Other Platforms
- pandora.com
- groupon.com
- weather.com