What this is
Premium inventory refers to ad placements delivered across high-quality, well-known publisher websites. These placements appear on established media platforms with strong brand recognition, high traffic, and trusted content.
Premium inventory allows your campaigns to deliver messaging across best-in-class publishers that your prospects already trust and engage with regularly.
How it impacts your campaign
Premium inventory affects where your ads may appear across publisher networks.
If you select Use Premium Inventory when configuring a Propensity Display Network (PDN) play, your ads will be delivered exclusively across these publishers.
For most campaigns, this can improve overall reach, messaging visibility, and engagement by placing ads within high-quality, high-traffic environments.
How to use Premium Inventory in Propensity
When creating a PDN play:
Go to Playbook
Find your play and click View
Click Edit content
Select Use Premium Inventory
Note: A minimum bid of $50 is suggested when using premium inventory
Save the play
Premium Inventory Domains
The list below represents the current set of premium publishers available. Over time, this list will be refined to balance placement quality and audience reach.
News & Business
- businessinsider.com
- forbes.com
- foxbusiness.com
- cnbc.com
- cnn.com
- newsweek.com
- bbc.com
- theguardian.com
- nytimes.com
- usatoday.com
- wsj.com
- fortune.com
- thehill.com
- cbsnews.com
- politico.com
- washingtonpost.com
- nypost.com
- foxnews.com
- nbcnews.com
- latimes.com
- newsday.com
- seattletimes.com
- detroitnews.com
- dailycaller.com
- mercurynews.com
- miamiherald.com
- msn.com
- aol.com
- live.com
- yahoo.com
Finance & Investing
- investing.com
- investopedia.com
- thestreet.com
- zacks.com
- stockinvest.us
Technology
- wired.com
- techcrunch.com
- cnet.com
- theverge.com
- pcmag.com
- zdnet.com
- gizmodo.com
- digitaltrends.com
- techradar.com
- tomsguide.com
- tomshardware.com
- pcworld.com
- windowscentral.com
- macworld.com
- 9to5mac.com
- androidauthority.com
- gsmarena.com
- lifehacker.com
Gaming & Entertainment Tech
- pcgamer.com
- ign.com
Health & Science
- sciencemag.org
- nature.com
- medscape.com
- medpagetoday.com
- statnews.com
- mayoclinic.org
- drugs.com
- neurosciencenews.com
Lifestyle, Fashion & Culture
- cosmopolitan.com
- bustle.com
- people.com
- harpersbazaar.com
- marieclaire.com
- townandcountrymag.com
- elle.com
- esquire.com
- usmagazine.com
- gq.com
- vanityfair.com
- instyle.com
- glamour.com
- teenvogue.com
- vogue.com
- brides.com
- thecut.com
- self.com
- wmagazine.com
- countryliving.com
Entertainment & Media
- rollingstone.com
- buzzfeed.com
- ew.com
- vice.com
- popsugar.com
- eonline.com
- mtv.com
- rottentomatoes.com
- complex.com
Other Platforms
- pandora.com
- groupon.com
- weather.com