What this is
ABM Coach is a tool within Propensity that helps generate campaign strategy suggestions based on your company’s website.
By entering your website URL, ABM Coach analyzes the site and generates recommended campaign ideas and targeting insights using AI. These recommendations can help you quickly identify potential audiences, industries, personas, and intent signals to use when building ABM campaigns.
ABM Coach is designed to provide a starting point for campaign planning, particularly for users who are new to the platform or unsure where to begin.
How to access ABM Coach
To open ABM Coach:
Navigate to Campaigns in the main navigation.
Select ABM Coach.
This opens the ABM Coach interface where you can generate recommendations.
Generating ABM insights
To generate campaign insights:
Enter your website URL.
Click Generate.
ABM Coach will analyze the provided website and begin generating recommendations.
An estimated processing time may be shown (typically around one to two minutes). In many cases, results may appear sooner.
Once processing is complete, the platform generates a set of suggested campaign insights and recommendations.
Campaign recommendations
After the analysis finishes, ABM Coach provides suggested campaigns that can be used as a starting framework.
Each recommendation includes:
A predefined audience
A suggested campaign objective
Estimated performance information
Estimated account and contact counts
Example:
Selecting one of these recommendations open the audience builder, where you can adjust or add any filters as needed.
This allows users to quickly begin building a campaign without manually defining the initial targeting structure.
Strategic insights provided
In addition to campaign recommendations, ABM Coach generates a strategic overview based on the analyzed website.
This overview may include:
Company summary
Target industries
Target personas
Top competitors
Relevant intent signals
Example:
These insights can be used as a reference when creating campaigns manually. For example, you can use the suggested industries, personas, or intent signals when defining targeting criteria in new campaigns.
When to use ABM Coach
ABM Coach is especially useful when:
You are new to Propensity
You are unsure which accounts or personas to target
You want a starting framework for a campaign
You want AI-generated targeting insights based on your website
The tool provides a quick way to generate campaign ideas that can then be refined during campaign setup.
Important notes
ABM Coach provides suggested strategies and campaign frameworks based on information available on the submitted website.
These recommendations are intended as a starting point and can be adjusted when creating or configuring campaigns.