What this is
The Account Website Tracker provides visibility into company-level website activity and connects that engagement data to your ABM strategy.
After installing the Website Tracking Script, Propensity identifies visiting companies and tracks page visits. This data can then be analyzed, filtered, associated with campaigns, and synced to your CRM.
The Website Tracker includes multiple sections, each designed to support a different use case:
Website Visits
Campaign-Generated Website Visitors
ABM Connected Website
Website Tracking Script
CRM Sync Settings
Website Visits
The Website Visits view provides an aggregated view of identified website activity.
At the top of the page, you can see:
Identified Accounts - the number of companies identified during the selected date range
Total Identified Page Visits - the total number of tracked page visits
You can filter results by:Company Name
Date range
Specific page visited (case sensitive)
A trend chart displays visit activity over time.
Below the chart, the Website Visitors table includes:
Domain
Page Visits
Industry
Employee size
Understanding Page Visits
Page Visits does not mean unique visitors or unique sessions. It counts each individual page viewed, grouped at the company level.
For example, if one person from a company views 15 different pages, that counts as 15 page visits. If four people from the same company each view 15 pages in a single day, that counts as 60 total page visits, even though only four people were involved.
Over a longer date range, this can add up quickly. A company generating around 60 page visits per day would show approximately 3,600 total page visits over a two-month period, even if only a small number of individuals from that company visited the site.
Campaign-Generated Website Visitors
The Campaign-Generated Website Visitors view focuses specifically on website traffic driven by ABM campaigns.
At the top of the page, you can see:
Visits from In-Market Accounts - Total visits generated by accounts currently considered in-market within active campaigns
In-Market Accounts with Visits - Number of in-market accounts that generated at least one website visit
Active Leads - Leads associated with the account that are currently active within the selected campaign context
You can filter by:
Campaign
Time period
The Accounts table displays:
Company Name
Website
Last Visit
Unique Visits
Active Leads
Associated ABM Campaign
This view helps you understand which accounts engaged with your website after being targeted by a campaign.
ABM Connected Website
The ABM Connected Website view highlights engagement from ICP accounts and your defined primary audience.
At the top of the page, you can see:
ICP Accounts Found - Number of accounts identified as matching your defined Ideal Customer Profile (ICP)
Leads Found - Total leads identified from tracked website activity within the selected date range
Primary Audience - The audience currently configured as the primary ABM audience for this workspace
Buying Circles - Number of buying circles associated with the selected primary audience
The Website Visits table shows:
Account
Website
ICP status
Leads
Industry
Employee size
This view is designed to monitor engagement from high-priority accounts and evaluate how your ABM audience is interacting with your website.
Website Tracking Script
The Website Tracking Script tab provides the script required to enable account-level website tracking.
Once installed, this script allows Propensity to:
Identify visiting companies
Track page-level engagement at the account level
Important:
This script captures account-level data only
It does not enable contact-level tracking
To capture contact-level data, use the script available in the Contact Website Tracker section
For detailed installation instructions, see How to Set Up the Website Tracker
Tracking must be installed before any website engagement data appears.
CRM Sync Settings
The CRM Sync Settings area allows you to manage how website and campaign data syncs to your connected CRM (Salesforce or HubSpot). Syncs are organized into two sections:
Website Syncs
Controls syncing of website-level engagement data, such as ABM Connected Website activity.
You can view:
Connection status
Autosync status
Last completed sync
Campaign Syncs
Controls syncing for individual ABM campaigns.
For each campaign, you can view:
Campaign status
Autosync configuration
Last completed sync
Final scheduled sync date
Autosync can be enabled to automatically push records to your CRM. Syncs can also be managed at the campaign level.
How these sections work together
The Website Tracker supports multiple engagement workflows:
Website Visits - Monitor overall traffic from identified companies
Campaign-Generated Website Visitors - Measure campaign-driven website activity
ABM Connected Website - Track engagement from ICP and priority audiences
CRM Sync Settings - Push engagement data into Salesforce or HubSpot
Each view reflects website activity within the selected date range and depends on proper tracking installation.
Important considerations
Company identification is based on the visitor's public IP address. As a result, schools, government agencies, and other non-commercial organizations may also appear as identified companies, not just prospective customers.
Website tracking identifies companies at the account level once the script is installed
Date filters impact all reported metrics
Campaign-driven views depend on active campaigns
CRM sync must be configured separately to export data into your CRM
Related documentation
Troubleshooting the Website Tracker
Contact Website Tracker for Contact-Level Activity and Attribution