FAQ: What is Propensity’s contact-level website match rate?
Match rates for contact-level website de-anonymization can vary widely, typically ranging from 5-70% depending on several factors. This variability is completely normal and reflects the complexity of identifying real people behind web traffic in a privacy-compliant way.
What affects match rates
Several factors influence how many visitors can be successfully matched to known contacts.
- Device and network context: Shared devices, household networks, and corporate VPNs can make it hard to accurately identify an individual.
- Privacy and consent settings: Cookie blocking, incognito browsing, and email security tools can limit identifiers available for matching.
- Bot traffic: Bot visits can affect estimated match rates because they increase total visit volume. However, they simply won’t be matched and therefore will never appear in your website tracker reports.
How Propensity ensures accuracy
Propensity uses multiple privacy-safe identifiers, including hashed email addresses and IP-based signals, to resolve known contacts. Every record goes through additional validation layers to confirm authenticity before being surfaced in your workspace.
How to interpret match rates
Rather than focusing on a single percentage, the value lies in the insights unlocked by de-anonymized visitors:
- Identify new buying signals from known contacts already engaging with your brand.
- Uncover opportunities to re-engage silent pipeline or open deals.
- Build richer audiences from omnichannel activation.
Even a small percentage of resolved visitors can translate into a significant expansion of addressable pipeline when those contacts are active, verified decision-makers.
FAQ: Can Propensity identify visits coming from 3G cell towers or residential networks?
Yes. We can now identify individual contacts, but those visits cannot be tied to a specific company account since those types of networks are shared among many users and don’t have consistent corporate IP association.
FAQ: Can I see which pages a contact has visited on my website?
Yes.
FAQ: Is the contact website tracker natively built into Propensity?