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Webhook Alerts

Updated

Webhook alerts in Propensity keep your team informed by sending buyer activity data to your connected tools. When a key signal is detected - like a matched contact visiting your website or a lead becoming hot - Propensity sends a webhook (a simple, automated HTTP request) to your specified endpoint during the next hourly update.

This allows you to pass data directly into systems like CRMs, marketing platforms, or internal analytics dashboards, helping your team take action faster.

Use the following guide to set up webhook alerts.

 

How to Set Up a Webhook Alert

  1. In Workspace Settings, go to the Sales Alerts tab.
  1. Click Add Alert.

  1. Under Alert Target, select Webhook.

  1. Choose your Alert Trigger:
  • Website Visit: when a matched contact visits your website
  • Lead Becomes Hot (Account Centric Scoring)
  • Lead Becomes Hot (Contact Centric Scoring)

  1. Enter your Webhook Target URL - this is the endpoint where Propensity should send the data. 

  1. Toggle the Alert Status on or off depending on whether you want it active.
  2. Optionally, check ICP Only to limit alerts to contacts and accounts that fall within your Ideal Customer Profile (ICP). When enabled, you will only receive notifications for ICP-matched visitors or leads, whether scored at the account level or contact level. Leave this unchecked to receive alerts for all qualifying activity regardless of ICP status.
  3. Click Save. 

 

How Webhook Alerts Work

  • Timing: Webhook alerts are triggered hourly.
  • New Activity Only: Only new hot leads or website visits from the latest check are included. Previously triggered or duplicate leads will not be sent again.
  • Data Format: Each alert includes a payload with relevant contact and company information.

Sample Webhook Payload

"data": [{
  "first_name": "",
  "last_name": "",
  "work_email": "",
  "phone": "",
  "mobile_phone": "",
  "linkedin_url": "",
  "job_title": "",
  "location_locality": "",
  "location_region": "",
  "location_country": "",
  "job_company_name": "",
  "job_company_website": ""
}]

Use this format to configure your receiving system or webhook listener to parse and process incoming alerts correctly.

 

Questions? Please reach out to Propensity Support via the live chat or success@propensity.com.

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