Our platform follows IAB and MRC guidelines to help ensure your ads are actually seen by your target audience.
A viewable impression is defined as:
- At least 50 percent of a display ad in view for one second
- At least 50 percent of a video ad in view for two seconds
Capabilities include:
- Machine learning models to predict and optimize for viewability
- Custom goal setting within each campaign
- Curated, high-viewability inventory across formats
- Private marketplace access for premium placements
- Optional third-party verification support