What this is
Custom intent topics allow you to request new topics to be added to the Bombora taxonomy, enabling you to identify and target companies researching specific concepts, products, or services relevant to your business.
This helps expand your targeting capabilities and improve the relevance of your campaigns by capturing intent signals that are not available in the existing taxonomy.
When to use this
Submit a custom intent topic when:
- The topic you want to target does not exist in the current taxonomy
- You are targeting a specific company, product, or concept not currently available
- You need more precise intent signals for your campaigns
- You want to improve targeting precision in your campaigns
Before you start
To submit a new intent topic, you will need to complete a topic submission template.
You can access the template in one of the following ways:
- Request it via email at success@propensity.com
- Or download it directly from Bombora:
bombora.com/topic-suggestions-form
Make sure all required fields are completed before submitting.
How to submit a topic
- Download or request the topic submission template
- Fill out all required fields in the template
- Email the completed file to success@propensity.com
- Include your company name and the number of topic suggestions in your email
Required fields explained
When completing the template, provide the following information:
-
Topic Name
A unique B2B concept, company, product, or business term not currently in the taxonomy -
Description
A short (1–2 sentence) explanation of the topic
This helps Bombora understand and classify the topic -
Website
Include the company or product website (if applicable) -
HQ Location
Required if the topic is a company -
Aliases
Alternative names for the company or product (e.g., abbreviations, stock tickers) -
Your Bombora Contact
Include your Bombora contact details if available, otherwise enter “N/A” -
Partner Name
Include your partner name if applicable -
Notes
Any additional relevant information
What happens after submission
After submitting your topic, it will go through a multi-step review and validation process.
Timeline
The full process typically takes 4 to 6 months, including data collection and quality assurance.
Review stages
Under Review
- Topic is evaluated for available data and relevance
- You will be notified if it moves forward or is declined
Processing Further
- Topic undergoes additional validation and testing
- Approval is not guaranteed at this stage
Resolved
- Approved topics are added to the taxonomy
- The topic becomes available for use
Once approved, your topic becomes available for targeting and can be used to refine your campaigns and audience strategy.
Additional scenarios
Waiting for Customer
- If more information is required, the process will pause until a response is received
- Missing information may result in rejection and require resubmission
Important notes
- Topic approval is not guaranteed
- Incomplete submissions may be rejected
- The process may take several months before topics become available
- You can track taxonomy release timelines here:
customers.bombora.com/crc-brand/releases