Your social media account needs to be more than a digital resume in order to be successful at social selling. You want your profile to actively help you cultivate a reputation with your buyers as a trusted advisor who brings fresh insights to their business.
Your profiles need to reflect this new purpose. Below are some ways you can optimize your social presence.
LinkedIn 
To be successful in social selling, your LinkedIn profile shouldn’t be about you and your achievements. It needs to be about your buyer’s achievements and how you enabled them. Optimizing your LinkedIn profile for prospects, not recruiters, is a very important exercise. While working on your profile ask yourself, would a target buyer care about this information? If the answer is no, consider removing it.
Optimize your LinkedIn profile for social selling with these 12 tips:
- Choose a current and hi-res picture that would make a buyer feel confident trusting you with their business.
- Make your headline a mini value proposition, not just your job title. Think about answering these two questions in your headline: What do you do, and how do you help them?
- Be sure to include your contact information. List your email address, phone number, Twitter handle, and blog and/or company website to make it easy for a prospect to reach you.
- Customize your LinkedIn URL to www.linkedin.com/in/yourname for easy searching, linking, and printing on business cards. If you have a common name, insert your middle initial or a number.
- Build your network, keeping in mind quantity and quality. Send customized invitations to anyone you’ve interacted with, either in person or online. If connecting with someone you’ve never met before, be sure to personalize the invitation with a reason why you’d like to connect that is relevant to them.
- Write a summary, including three paragraphs with three or fewer sentences each. First, reiterate your value proposition, second provide social proof of how you help clients achieve results, and third include a concise call-to-action that explains why and how a buyer should reach out to you.
- Post visual content that will be helpful to a buyer in your summary.
- Even though the experience section looks like a resume it should not be geared towards your next employer, it should also emphasize how you enabled customers to improve their business - not just how many times or how much you exceeded quota.
- List any work-related awards you’ve won with a brief description in the Honors and Awards section
- The education section is not just for your formal degrees, include any relevant online courses you’ve taken and certification you’ve completed.
- Join groups that your buyers are in, and participate in them, they will display on your profile and show buyers that you care
- Ask for recommendations from customers to increase your credibility. Once you’ve worked with someone for a least six months, ask for a recommendation. While it’s common to have recommendations from colleagues and your boss, one from a client is even better. Their testimony will increase your credibility with other buyers and provide you with a valuable reference.
X (Twitter) 
There’s not a lot of real estate on a Twitter profile, this this will be an easy makeover.
- Use a professional picture for your profile picture.
- Your bio should be a positioning statement that includes a mini-insight.
- Be sure to link to your company’s Twitter account, for example: Sales Rep @company.
- List your LinkedIn profile.
- Include relevant hashtags that your buyers follow.