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How to Set Up the ABM Connected Website

Updated

How-To

Set up Time: < 15 minutes 

Connect your website to Propensity

Connecting your website gives you immediate insight into actionable data, providing visibility into web traffic, target accounts visiting your site, leads, and their intent signals. Click here to learn how to connect your website to Propensity. 

ABM Connected Website

A game changer for prioritizing outbound sales to the companies and the leads that are visiting your website, the Propensity ABM Connected Website helps you identify which companies are visiting your website by combining third-party intent data with first-party data.

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  • Overview > ABM Connected Website > Connected Website Settings
  • Choose the primary audience for your ABM Connected Website. This audience will be used to match against your website visitors to provide you with a daily lead list. *We recommend building your Primary Audience as your total addressable market.
  • We recommend building a Primary Audience in Propensity rather than using an uploaded audience. If you connect an uploaded list, your ICP is limited to only matching your website visitors against the specific accounts in the uploaded account list, meaning it only considers accounts on that list to flag as ICP accounts. The tool works best if you connect a propensity-built list, that way it can provide a broader ICP because it can use the firmographic details you use to build the list to determine if a website visitor falls within those parameters. 

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The ABM Connected website showcases a comprehensive list of accounts that have visited your website, along with detailed information:

  • Company website
  • Leads
  • Industry
  • Company size
  • Location
  • Propensity score
  • Propensity first-party score
  • Propensity third-party score
  • Referral source
  • UTM source
  • UTM campaigns
  • Existing customer status
  • Open opportunity status
  • Pipeline amount
  • Most recent task
  • Competitive signals they are trending on
  • Intent signals
  • Active ABM campaign

Selecting an Account List

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**Use filters to review visitors by week, quarter, custom dates, and export files as needed.

Visits from In-Market Accounts

Different from the ABM Connected Website, Visits from In-Market Accounts provides insight into companies visiting your website who are part of an active Propensity ABM campaign.

From the Website Visits from In-Market Accounts, you can view an account’s intent details by clicking on their name and view visits from active leads in your workspace by clicking on the active leads column.

 

Integrating Google Analytics, RudderStack, Segment, and Other Analytics Platforms with Propensity

You can use Google Analytics, RudderStack, Segment, and other analytics platforms with Propensity. The endpoint below includes the parameters required to send via the webhook. Just replace the uppercase placeholders with the proper values and the integration will be automated.

https://analytics.propensity.com/analytics?customer_code=CUSTOMER_CODE&referrer=REFERRING_URL&current_url=CURRENT_URL&ip_address=VISITORS_IP_ADDRESS

We track page load from the webhook link above.

Alternatively, if you want to use our tracking snippet via google tag manager, we can also track device type, browser type, and other user specific settings. We do not place cookies on the website, everything is tracked via IP address monitoring and real time data based on each individual page load. 

Here are instructions for the GTM tag:  https://cdn.propensity.com/propensity/website_tracking_script_guide.pdf

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