ABM Campaigns

Campaign Set Up

• Understanding Propensity ABM Campaign Cohorts
• Programmatic Ad Pricing in Propensity
• Pre-Campaign Channel Set up Requirements
• Your Guide to Creating an ABM Campaign with Propensity
• How to Set up a Domain and Mailbox for Marketing Email Outreach

Audience

• How to Build a Buying Circle with Propensity
• How to Build an Intent Driven Audience with Propensity
• Propensity Best Practices: Audience Building and Buying Circles
• How to Upload an Account List
• How to Export a Buying Circle
• How to Export an In-Market Account List

Playbook

• YouTube (Google Video Ad) Best Practices
• LinkedIn Ad Best Practices
• Facebook Ad Best Practices
• Google Display Ad Best Practices
• Programmatic Display Ad and HTML5 Animations Best Practices
• Programmatic Audio Ad Best Practices

See all 14 articles

Launch

• How to Launch a LinkedIn Campaign Using Propensity
• Troubleshooting Programmatic Ad Errors
• How to Launch a Marketing Email Campaign in Propensity
• How to Connect a LinkedIn Ad Campaign Built Directly in LinkedIn to your Propensity ABM Campaign

Leads

• Propensity Contact Warmth
• Propensity Best Practices: Lead Distribution with Salesforce

Analytics

• Programmatic Ad Analytics FAQ
• Marketing Email Analytics FAQs